in our world based on hype, quality is rare

many articles are

1 catchy pic they buy, fair enough if not a photographer,

2 jingo like headline, well we do live in the facebook era

3 verbose waffle > sorry *this part is non negotiable

the first 2 are your opening statement

3 this is your content,

this represents you, and this you back up with substance

and quality articles are missed by the masses who follow hype and self promotion, without little innovation

gee colourful ads, wow innovation my …..

Have you learnt anything new?